Magvisor Petroleum's efforts have all along been to build a superior understanding of customer needs and relentlessly work towards fulfilling these needs. Magvisor Petroleum is consciously working towards providing added value to customers, both in fuel and non-fuel areas. Initiatives, some of them pioneering efforts, have been introduced based on need gaps articulated by consumers during focus group discussions and extensive market research.

Recognizing that the basic need of the customer is pure quality and correct quantity of fuels. As one of the major initiatives in this direction, Magvisor Petroleum has triggered a virtual movement at select Retail Outlets (Petrol Pumps) to guarantee pure quality and correct quantity to its customers. This 'Enhanced Fuel Proposition' movement, which is the sign of a new revolution, has been gaining nation-wide momentum after its initial launch at a few centers.

Magvisor Petroleum's efforts began with remodeling and upgrading Retail Outlets to world class standards. Retail Outlets have been equipped with state-of- the-art modern infrastructure, including the Multi Product Dispensers to pre-set price and quantity of fuel and Electronic Air Gauges facilitating precise inflation of tyres. Attractive Canopies are suitably designed to provide shelter and adequate lighting of the forecourt at most Retail Outlets.